GDPR

Attention Advertisers: the medium is the message

Marketers – imagine if you were offering people something they actually felt was fun, instead of annoying and creepy – how much more effective could that be?

Monday, July 29, 2019
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Is GDPR Failing To Deliver Data Portability?

Six months in, and it is difficult to separate GDPR theory from GDPR reality. So I decided to find out for myself. As a self-confessed data geek, I have long had an interest in the concept of ‘data portability’.

Thursday, November 15, 2018
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GDPR is helping drive the development of a new marketing channel

Many attempts to ‘look on the bright side’ of GDPR are, to say the least, tenuous. But, one really tangible benefit is starting to emerge – the birth of a completely new channel for marketers.

Thursday, July 12, 2018
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JLINC offers all sides a working technical solution for AB-375 –– now.

California just passed GDPR-lite. AB-375 will go into effect in January of 2020. JLINC founder Jim Fournier weighs in. How will businesses comply with this?

Friday, June 29, 2018
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JLINC takes GDPR from spam-acea to panacea

Just weeks ago, the letters G-D-P-R seemed to spell ‘d-o-o-m’ for any company selling consumer data out the back door.

Monday, June 11, 2018
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If I wanted to get there, I would not start from here

I’m spending a lot of time right now down in the weeds of a large GDPR project; it’s hard going.

Wednesday, March 21, 2018
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