Marketers – imagine if you were offering people something they actually felt was fun, instead of annoying and creepy – how much more effective could that be?
Six months in, and it is difficult to separate GDPR theory from GDPR reality. So I decided to find out for myself. As a self-confessed data geek, I have long had an interest in the concept of ‘data portability’.
Many attempts to ‘look on the bright side’ of GDPR are, to say the least, tenuous. But, one really tangible benefit is starting to emerge – the birth of a completely new channel for marketers.
California just passed GDPR-lite. AB-375 will go into effect in January of 2020. JLINC founder Jim Fournier weighs in. How will businesses comply with this?
Just weeks ago, the letters G-D-P-R seemed to spell ‘d-o-o-m’ for any company selling consumer data out the back door.
Firstly, data volumes and complexity have clearly gone through the roof over the period, and that shows no sign of slowing.
Alice and Bob are the primary characters in a cast of characters first used in cryptographic circles as placeholder names to represent different parties in a transaction. The story goes like this...
I’m spending a lot of time right now down in the weeds of a large GDPR project; it’s hard going.
