Marketers – imagine if you were offering people something they actually felt was fun, instead of annoying and creepy – how much more effective could that be?
In the near future, we will see the biggest change to marketing in the past century — the data source used to drive direct marketing will be the individual (buyer) and data-sets under their control.
In short, JLINC updates the pre-Internet, static “notice and consent” paradigm, with a dynamic, state-of-the-art protocol. At the end of the day, JLINC’s permissioned data protocol harnesses the energy of engaged users to drive new markets.
Just weeks ago, the letters G-D-P-R seemed to spell ‘d-o-o-m’ for any company selling consumer data out the back door.
Alice and Bob are the primary characters in a cast of characters first used in cryptographic circles as placeholder names to represent different parties in a transaction. The story goes like this...