Adtech

Attention Advertisers: the medium is the message

Marketers – imagine if you were offering people something they actually felt was fun, instead of annoying and creepy – how much more effective could that be?

Monday, July 29, 2019
Read More

Me-commerce — from push to pull

In the near future, we will see the biggest change to marketing in the past century — the data source used to drive direct marketing will be the individual (buyer) and data-sets under their control.

Friday, September 21, 2018
Read More

The idea that will save the data business

In short, JLINC updates the pre-Internet, static “notice and consent” paradigm, with a dynamic, state-of-the-art protocol. At the end of the day, JLINC’s permissioned data protocol harnesses the energy of engaged users to drive new markets.

Monday, July 23, 2018
Read More

JLINC takes GDPR from spam-acea to panacea

Just weeks ago, the letters G-D-P-R seemed to spell ‘d-o-o-m’ for any company selling consumer data out the back door.

Monday, June 11, 2018
Read More

Alice and Bob’s Relationship is broken

Alice and Bob are the primary characters in a cast of characters first used in cryptographic circles as placeholder names to represent different parties in a transaction. The story goes like this...

Wednesday, March 21, 2018
Read More