Six months in, and it is difficult to separate GDPR theory from GDPR reality. So I decided to find out for myself. As a self-confessed data geek, I have long had an interest in the concept of ‘data portability’.
In the near future, we will see the biggest change to marketing in the past century — the data source used to drive direct marketing will be the individual (buyer) and data-sets under their control.
Firstly, data volumes and complexity have clearly gone through the roof over the period, and that shows no sign of slowing.
I’m spending a lot of time right now down in the weeds of a large GDPR project; it’s hard going.
