Commerce

Attention Advertisers: the medium is the message

Marketers – imagine if you were offering people something they actually felt was fun, instead of annoying and creepy – how much more effective could that be?

Monday, July 29, 2019
Read More

Me-commerce — from push to pull

In the near future, we will see the biggest change to marketing in the past century — the data source used to drive direct marketing will be the individual (buyer) and data-sets under their control.

Friday, September 21, 2018
Read More

The idea that will save the data business

In short, JLINC updates the pre-Internet, static “notice and consent” paradigm, with a dynamic, state-of-the-art protocol. At the end of the day, JLINC’s permissioned data protocol harnesses the energy of engaged users to drive new markets.

Monday, July 23, 2018
Read More

GDPR is helping drive the development of a new marketing channel

Many attempts to ‘look on the bright side’ of GDPR are, to say the least, tenuous. But, one really tangible benefit is starting to emerge – the birth of a completely new channel for marketers.

Thursday, July 12, 2018
Read More

My Data, Your Data, Our Data, Their Data, Everybody’s Data

Firstly, data volumes and complexity have clearly gone through the roof over the period, and that shows no sign of slowing.

Wednesday, May 23, 2018
Read More

If I wanted to get there, I would not start from here

I’m spending a lot of time right now down in the weeds of a large GDPR project; it’s hard going.

Wednesday, March 21, 2018
Read More